For more than 20 years, I have partnered with Northwestern Mutual financial planning teams, network offices, and district offices to implement branding programs that build awareness and drive growth.

 

My work has focused on:

 

  • Differentiating local brands while leveraging Northwestern Mutual’s national recognition
     
  • Better engaging connections on social media through a tailored content program

I understand the challenges of limited time and branding expertise. With deep knowledge of the NM system and its compliance hurdles, I bring a proven track record of delivering results that matter.

 

Drawing on 25+ years of experience in journalism, copywriting, and project management, I help financial advisors and teams create compelling, compliant content that resonates with prospects and inspires action. My approach blends creativity with strategy, ensuring every message is clear, engaging, and aligned with long-term goals.

 

On a personal note, faith and family are at the heart of everything I do. I’m a Chicago native now residing in St. Louis, with a love of travel that has taken me around the world. Still, my happiest place is Hilton Head Island, South Carolina, where I find long walks and bike rides on the beach, fresh seafood, and low country living, my dream come true with family and friends!

 

I am a wife, mom, mother-in-law, and proud grandma to one sweet boy and three lovable dogs. I enjoy cooking, savoring great wines, gardening, and occasionally trying my hand at golf.

 

Want to learn more?  Let's connect on LinkedIn!

 

 

 

Growth Deserves Clarity

Rebranding in wealth management isn’t just about a new logo—it’s about aligning your message with client trust, honoring legacy, and preparing for future growth.

 

Advisors who take a phased, strategic approach can empower clients and teams to navigate change with confidence.

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© Karen Spillers, dba CorpComm Strategies, 2025