News That Delivers Results

While everyone may think being quoted in the Wall Street Journal or appearing on the Today Show is the ultimate home run, sometimes reaching your target audience is more effective by getting ink in the local community newspaper, scoring a coveted spot on a Top 10 list in a city business journal, or being featured on the cover of a magazine that is distributed to every household in your target market.

We work with our clients to generate a steady stream of news that puts you in the media spotlight by:

  • Building an editorial calendar of relevant, newsworthy ideas that will generate interest
  • Developing a media list that reaches your target audience
  • Writing and distributing news releases that will get placed
  • Pitching media story ideas that build your credibility  
  • Preparing talking points that deliver your core messages
  • Coaching you through a media interview to maximize the opportunity
  • Developing a media kit (backgrounders, fact sheets, biographies) that serve as a resource for the media

We also leverage traditional media to maximize both the impact of your news and the dollars invested by:

  • Generating a reprint that can be used in sales and recruiting materials
  • Providing third-party content that can be shared across social media platforms

A proactive and strategic media relations plan can increase awareness and influence opinion for you or your business. Let us work with you to determine the right strategy to move your brand forward.  Contact us today.


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